BMW announces all-electric iDrive 8

In Tesla’s footsteps, BMW will present its new iDrive 8 model alongside the all-electric BMW iX and i4 cars.

The iDrive 8 is equipped with a full driver-vehicle interface, 5G connectivity, an improved BMW Personal smart assistant and a large curved combined screen. With all these new and improved features, BMW aims to create the best driving experience to date for its customers in terms of digital functionality and engagement with the personal assistant.

In fact, the driver’s experience begins even before entering the vehicle, as the iDrive 8 anticipates the occupant’s arrival by automatically activating the lights and unlocking its doors. Then, once the driver hits the road, the new My Modes feature combines car lighting and music to create the atmosphere the occupant is looking for.

In addition, the iDrive 8 includes the BMW ID, a feature that personalizes the driver experience. Artificial intelligence ID learns from its environment, namely the habits of users. The processing of this data allows the ID to anticipate the driver’s needs. The ID even has a remote software upgrade capability, allowing the vehicle to integrate software updates from one of the driver’s smartphone apps.

Since the release of the original iDrive 20 years ago, BMW models have evolved with general computing technology and artificial intelligence. As a result, models such as the iDrive 8 are still connected to the BMW Cloud, which offers combined computing power, long-term and real-time data, machine learning and network swarm intelligence of more than 14 million BMWs currently in use. In this way, the iDrive 8 learns from the driver’s habits to the point that the vehicle makes suggestions to the occupant that require only the confirmation of the driver to proceed with an action.

The “act, locate and inform” principle filters out irrelevant data so that the vehicle can process and provide only the information requested by the driver. This type of customization allows for a more engaging experience between a customer and their BMW. On this front, the user interface now involves half the number of buttons and switches present in previous models, minimizing the amount of manual engagement required and replacing these actions with touch and voice activation.

Examples of each component of this principle include instructions to the driver such as the distance to another car to “act,” a map showing a destination designated by the driver to “locate” and a display of the driver’s overall route to “inform.”

Since the release of the original iDrive 20 years ago, BMW models have evolved with general computing technology and artificial intelligence. As a result, models such as the iDrive 8 are still connected to the BMW Cloud, which offers combined computing power, long-term and real-time data, machine learning and network swarm intelligence of more than 14 million BMWs currently in use. In this way, the iDrive 8 learns from the driver’s habits to the point that the vehicle makes suggestions to the occupant that require only the confirmation of the driver to proceed with an action.

The “act, locate and inform” principle filters out irrelevant data so that the vehicle can process and provide only the information requested by the driver. This type of customization allows for a more engaging experience between a customer and their BMW. On this front, the user interface now involves half the number of buttons and switches present in previous models, minimizing the amount of manual engagement required and replacing these actions with touch and voice activation.

Examples of each component of this principle include instructions to the driver such as the distance to another car to “act,” a map showing a destination designated by the driver to “locate” and a display of the driver’s overall route to “inform.”

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